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  • Digital Media and Innovation : Management and Design Strategies in Communication
    Digital Media and Innovation : Management and Design Strategies in Communication

    This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies. The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services.This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas.From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries.Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time. Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.

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  • Performed Ethnography and Communication : Improvisation and Embodied Experience
    Performed Ethnography and Communication : Improvisation and Embodied Experience

    Performed Ethnography and Communication explores the relationships between these three key terms, addressing the impact of ethnography and communication on the cutting edge of performance studies.Ranging from digital performance, improvisation and the body, to fieldwork and staged collaboration, this volume is divided into two main sections: "Embodied technique and practice," which addresses improvisation, devised theatre-making, and body work to consider what makes bodies move, sound, behave, mean, or appear differently, and the effects of these differences on performance; "Oral history and personal narrative performance," which is concerned with the ways personal stories and histories might be transformed into public events, looking at questions of perspective, ownership, and reception.Including specific historical and theoretical case studies, exercises and activities, and practical applications for improvisation, ethnography, and devised and digital performance, Performed Ethnography and Communication represents an invaluable resource for today’s student of performance studies, communication studies or cultural studies.

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  • Brilliant Leadership : Unlocking the Power of Innovation-Communication
    Brilliant Leadership : Unlocking the Power of Innovation-Communication

    The need for restructuring and transforming business practices for the benefit of humanity and the environment is a major theme of this book.Interactivity and connectedness of people and things/data is transforming everything.Many organizations, even the traditional ones, have entered a process of transformation through innovation and rethinking their business models, which affects the way leaders communicate, lead, and co-create. Brilliant leadership is a new intellectual framework to guide strategists, gamechangers, senior executives, and aspiring leaders.This new framework is based on our current work on leadership development and focuses on what it means to become a brilliant leader.Brilliant leaders have an authentic personality, the willingness to engage people/teams, inspire others, facilitate (co-)innovation, and commit to making significant contributions (humanity, environment, ethics), and be relevant.The framework is also consistent with the United Nations Sustainable Development Goals (SDG) of ensuring inclusive and equitable quality education, fostering innovation, and developing a lifelong learning mindset. Each chapter of the book is more than a collection of ideas.It is a part of the new intellectual framework that describes ‘Brilliant Leadership’.Each chapter includes a distinct contribution by experts and that at the same time is connected to other chapters through the book’s organizing schema, paralleling how the different facets of leadership are inseparable from one another.Together, the chapters present a holistic view of what it means to become a brilliant leader in the transformative digital age.The framework demonstrates this connectivity through a theoretical framework (our model) and a plan (book chapters) of how to approach the specific research inquiry, the tenets of brilliant leadership. What makes this new edition unique? The book is aimed at providing practical strategies and becoming a source of inspiration for what it means to have a new leadership mindset - a brilliant leader who understands how to communicate with empathy and authenticity, engage and inspire others, shift responsibility into shared-commitment, and spark learning in a purpose-driven innovation culture.

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  • Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
    Internal Communication Strategy : Design, Develop and Transform your Organizational Communication

    Getting internal communication right starts with having a clear strategy.Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.

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  • How can one imagine communication design?

    Communication design can be imagined as the art and science of creating visual and verbal messages that effectively convey information, ideas, and emotions to a specific audience. It involves the strategic use of typography, imagery, color, and layout to communicate a message clearly and persuasively. One can imagine communication design as the process of crafting visual and verbal elements into a cohesive and impactful communication piece, whether it's a logo, website, advertisement, or publication. It requires a deep understanding of the audience, the message, and the medium in order to create designs that resonate and engage.

  • How to design the application portfolio for communication design?

    When designing an application portfolio for communication design, it is important to showcase a diverse range of work that demonstrates your skills and creativity. Include a variety of projects such as branding, print design, digital design, and any other relevant work that highlights your abilities. Organize your portfolio in a clear and visually appealing manner, making it easy for potential employers or clients to navigate and understand your work. Additionally, consider including case studies or explanations of your design process to provide insight into your problem-solving abilities and creative thinking.

  • What is the difference between degree programs in Visual Communication and Communication Design?

    Visual Communication and Communication Design are related fields that both focus on the visual representation of ideas and messages. However, the main difference lies in their emphasis and approach. Visual Communication programs typically focus on the creation of visual content, such as graphic design, illustration, and photography, with an emphasis on the aesthetic and technical aspects. On the other hand, Communication Design programs often take a broader approach, integrating visual elements with strategic communication principles to create effective and impactful visual communication solutions. Communication Design programs may also include courses in branding, user experience design, and design thinking, with a focus on problem-solving and strategic thinking.

  • What are your experiences with communication design?

    As an AI language model, I don't have personal experiences, but I can tell you that communication design involves creating visual and textual content to effectively convey a message to a specific audience. This can include designing logos, websites, advertisements, and other marketing materials. I have been trained on a wide range of communication design principles and can help generate content that is visually appealing and effectively communicates a message.

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  • Design Thinking for Visual Communication
    Design Thinking for Visual Communication

    How do you start a design project? How can you generate ideas and concepts in response to a design brief?How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work.Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice.This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.

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  • Typographic Design : Form and Communication
    Typographic Design : Form and Communication

    The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word.Done well, typopgraphy can communicate so much more than the words themselves.Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication.Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project.This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more.On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to typeExplore communication and typographic messagingLearn how typography has evolved, and where it is headedAdopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable.Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus.It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

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  • Stage Management : Communication Design as Scenography
    Stage Management : Communication Design as Scenography

    Drawing on interview material from more than 20 leading stage managers from the UK, USA and Australia, this book situates the contemporary practice of stage management within its historical and social contexts. Questioning the notions of the invisible stage manager and a linear production process, it argues for a broader conception of stage management lying at the intersections of administration, management and artistry. This volume places stage management practice within key theories drawn from the diverse fields of performance studies, semiotics, phenomenology, distributed cognition, management and scenography.It champions the creative agency of stage management and details the properties of communication which stage managers manipulate and the objectives they set out to achieve as a guide for decision making.While it considers the different approaches necessitated by productions from different cultures, genres, and so on, it offers a view of stage management which is not bound by these differences.

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  • Technical Communication : A Design-Centric Approach
    Technical Communication : A Design-Centric Approach

    Technical Communication: A Design-Centric Approach is a comprehensive textbook for introductory courses in technical communication and professional writing. Technical Communication takes a design approach to foundational and emergent technical communication skills such as document design, job applications and interviews, workplace collaboration, and report writing, providing students with practical guidance on matters of ethics, style, and problem-solving in a range of professional and organizational contexts. This is a core textbook suitable for undergraduate courses in technical and professional communication. The book is supplemented by an innovative website featuring interactive simulations of various real-world technical communication challenges.Visit https://microcore.byu.edu/

    Price: 39.99 £ | Shipping*: 0.00 £
  • What is the difference between media design and communication design?

    Media design focuses on the creation of visual content for various platforms such as print, web, and digital media. It involves the use of graphic design, typography, and layout to convey a message or tell a story. On the other hand, communication design is a broader field that encompasses not only visual elements but also verbal and non-verbal communication. It involves creating a cohesive and effective communication strategy through various mediums, including visual, verbal, and experiential elements. While media design is more focused on the visual aspect, communication design takes a more holistic approach to conveying a message or idea.

  • What are communication tools, communication channels, and communication instruments?

    Communication tools are the various software or platforms used to facilitate communication, such as email, messaging apps, video conferencing tools, and social media platforms. Communication channels refer to the specific mediums through which messages are transmitted, such as face-to-face interactions, phone calls, written letters, or digital communication. Communication instruments are the physical devices or tools used to aid communication, like smartphones, computers, telephones, or cameras. Together, these elements help individuals and organizations effectively convey information and ideas.

  • Is communication design also studied at state universities?

    Yes, communication design is also studied at state universities. Many state universities offer programs in communication design, graphic design, visual communication, and related fields. These programs often provide a comprehensive education in design principles, visual communication, and the use of technology in design. Students at state universities can pursue degrees in communication design at the undergraduate and graduate levels, and may have access to resources such as design labs, studios, and internship opportunities.

  • What is the difference between communication design and illustration?

    Communication design focuses on creating visual content that effectively communicates a message or idea to a specific audience, often using a combination of text, images, and other design elements. Illustration, on the other hand, is a specific form of visual art that involves creating images to accompany or enhance a written or verbal narrative. While both fields involve visual communication, communication design is more focused on the overall design and layout of visual content, while illustration is centered around creating standalone images.

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